A lack of yellow can cause one to become rigid, cunning, possessive, or defensive. Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem. Too much yellow also can cause people to become critical and demanding. Too much yellow causes loss of focus and makes it hard to complete a task. For example, it is a proven fact that babies cry more in rooms painted yellow. If yellow is overused, it can have a disturbing effect. Perceived as a childish color by men, yellow is not a color that should be used when marketing products to prestigious or wealthy men. It is often associated with food and is highly used in children’s products and marketing advertisements aimed at children. The color yellow is a spontaneous and unstable color. This is why school buses, taxi cabs, and traffic signs are painted yellow and black. The color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system.īright yellow is an attention getting color, and when used in combination with black, is creates one of the easiest color combinations to read and see from long distances. Studies show that the meaning of the color yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy.
A dull or dingy yellow may represent caution, sickness, and jealousy. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. Yellow, the color of sunshine, hope, and happiness, has conflicting associations. This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.